We are entering an era where everything can be obtained on the Internet. For businesses, it can reach more potential customers in a wide range of areas through the Internet. One of the powerful media to this all is a website where can be accessed by all the Internet users around the world.
Benefits of Website for Business
A website is a helpful medium for a business to increase its revenue. But unfortunately, this is not the case for some companies who are still reluctant to create a website due to a lack of knowledge of the website and its technology, and they continue to stay with the traditional method to market and sell their product and service.
Luckily, more and more vendors for website creation and development are available to assist and fill the gap, especially to provide the guide and the maintenance.
If you own a company and are still in doubt to develop a website, perhaps you can read the information below.
1. Increase credibility
Owning a website will increase a company’s credibility in customers’, or potential, perspectives. Further, a potential customer will find information about the company, product, and service they are or will use through a website. Effective website maintenance will help the information deployment to a positive result.
2. Promotion tool
A website is also a promotion tool that is considered affordable. This can be an effective way if you can maintain the website well. One of the efforts is to develop SEO articles. By using SEO articles, you will get more exposure in the Search Engine Result Page (SERP) such as Google and will simultaneously increase the organic traffic of the website.
3. Information exchange
A website is a medium where a company provides detailed information about their service or product to their customers or even to the potential ones. By using a website, a company can deploy detailed information such as office/store opening hours, customer service, and office/store address.
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4. Target a wider audience
A website can be accessed 24/7 or without a time limit even during holidays. Imagine if you own a website, you can reach more potential customers from around the world. Statistically, 60% of a potential customer will conduct online research (Internet browsing) through SERP, and 61% of them will first find information before purchase decision.
5. Track customer behavior
With the help of website, you can easily track the customer behavior such as their favorable product, geographic location, and the device type they usually use when visiting your website. This kind of information will help you to understand your customer better and adjust the business according to the information, and lastly, increase the revenue.
Both large and small companies, nowadays websites play a big role in helping companies increase sales. So, there’s no harm in trying to build a website for your company, right